Supporting Information Age Art in Germany

For the past quarter century, some of the world’s most innovative multi-media art is displayed at the Berlin “Transmediale.” This year’s event opens today and Google is proud to sponsor a supporting a specific installation - the Joshua Light Show.

transmediale 2k+12 in/compatible trailer from transmediale on Vimeo.

Joshua Light illustrated psychedelic music from The Doors, The Who, Jimi Hendrix, Frank Zappa just to name a few. Its first emerged back in 1967 in New York. For its comeback at Transmediale, founder Joshua White will be in Berlin and will direct his orchestra of lights on three night-sessions in Berlin.



Why are we involved? The Joshua Light Show exemplifies the art that arose at the beginning of today's information age, which mixed sound and light in new ways. As Transmediale’s organizers, say, "before YouTube there was the light-show - a creative meeting between the past and future of art in the age of information freedom."

The 1960's stood on the cusp of our modern global information society. It was a era with a rich counter-culture that connected the wild imagination of scientists and artists. In many cases, the artistic imagination was ahead of technology: inspired by new technologies it presaged an integration of data and audiovisual forms. Its ultimate form was the psychedelic light-show, fusing the latest projection

In their upcoming Berlin performances, today’s Joshua Light Show connects the analogue light show to the latest VJ technologies, fusing old and new and bringing a young audience to reflect on the heritage of today's global audiovisual flows. White ill direct his light-orchestra for three nights at the House of World Cultures Auditorium, each night appearing with new musicians.

Either way, enjoy.

Posted by Ralf Bremmer, Senior Communications Manager, Berlin