Speeding up the Slow Food movement

Slow Food, founded in 1989 in Italy, has grown into a global, grassroots organization fighting the disappearance of local food cultures and traditions. We agree with its philosophy that everyone should have access to good, clean and fair food and are delighted to help bring its tasty Ark of Taste project online in an exciting new set of Google Cultural Institute exhibitions.

The exhibits tell the story of the endangered foods around the globe, from Brazil’s Babacu fruit to Ethiopia’s Boke black salt to Japan’s Dojo Hachiyagaki dried persimmon fruit. So far, we look at 31 products. Each exhibit uses photos, videos and testimonials to explain the culture behind the food.

At this week’s launch event, Slow Food founder Carlin Petrini emphasized how technology and tradition go well together. “Farmers need to use the new technologies to make themselves and their products known worldwide," he explained, adding that Google and Slow Food share a common vision that “digital networks need human networks and the human networks need digital networks”.



We hope this is just the beginning of a partnership that will help to protect and preserve the heritage of biodiversity in food. In coming months and years, Slow Food plans to add new products to the site. Take a tasty trip and see how technology is protecting our critical gastronomic heritage.

Posted by Diego Ciulli, Policy Manager, Rome