Kamis, 06 Mei 2010

TechTalk: Search Quality

Google’s Search Quality team is responsible for the ranking of Google search results.Their job is clear: A few hundreds of millions of times a day people will ask Google questions, and within a fraction of a second Google needs to decide which among the billions of pages on the web to show them -- and in what order.

There’s a lot of work that goes into building a ranking system like ours - by some estimates, more than one thousand years of programming work have gone directly into the development of our algorithms. The pace of development and innovation is not slowing down either: because the web changes all the time, so our signals and our algorithms are constantly changing and improving too.

On Friday 28th of May, Matt Cutts, one of Google’s most distinguished engineers, will be giving a TechTalk for webmasters on what you can do to optimise your website and also increase the likelihood that web users looking for your particular product or service can find you in search engines.

As usual, the TechTalk will take place over lunchtime (there will be food available of course!), at the Google Brussels office.

We hope you can make it along. If you’d like to attend, please register here.

When: Friday, May 28, 12:15 - 13:45 hours CET (sandwich lunch provided).
Where: Google Brussels - Chaussée D'Etterbeek 180 - Steenweg op Etterbeek 180, 2nd floor, 1040 Brussels

Matt Cutts is a principal software engineer and joined Google in 2000. Within the Search Quality group he heads up the Web Spam team. He knows the ins and outs of Google Search and how to optimize your website for your users. Get a flavour of what Matt has to say on YouTube, or check out our site for webmasters, google.com/webmasters.

Posted by Alain Van Gaever, Policy Manager, Google

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