It has been an exciting and eventful year, even by the Internet’s own exacting standards. Arab activists inaugurated 2011 by revealing the web’s power to help bring freedom to their countries. All too many governments have responded by pressing for controls to throttle the Internet’s liberating power.
Yet we have seen policy makers here in Brussels taking a strong stance in support of an open Internet. After the United Nations’ Special Rapporteur Frank La Rue published a manifesto for Internet freedom, the European Parliament and Commission extended him a warm welcome. E.U. officials were intrigued to meet the creators of our Transparency Report that details government requests for content removals and information on users. The European Parliament even hosted part of our “hackathon” in support of Open Data.
In other areas, too, appreciation of the Internet advanced in Brussels. A significant shift was visible measuring and understanding the Internet’s economic impact. At the beginning of the year we commissioned a series of studies that demonstrated that the Internet has become the most important single driver of growth in the E.U.. Instead of destroying jobs, the net is creating millions of them. Crucially, small businesses benefit disproportionately from the web’s power to reach the entire world with a few keyboard strokes. A contest we sponsored even crowned Europe's leading eTowns.
Instead of threatening culture, technology provides new and innovative ways to preserve history and heritage. Our Art Project brings online masterpieces from great museums across Europe. Our book project is digitizing and bringing online public domain books from more than a dozen European libraries. At the end of the year, StreetView came to Belgium, allowing anyone in the globe to stroll along the streets hosting European institutions. As the Internet becomes a significant force for policymakers to converse with citizens, European Commission President Jose Manuel Barroso, shown above, appeared live on Euronews and YouTube World View.
The European Union is heading towards the 20th anniversary of the creation of the single market, and the Internet will play an important in realizing its full potential. Just like the European Union, the Internet represents a major shift towards openness and collaboration. While Europe faces undeniable challenges on the economic and social fronts, the Internet’s progress is an optimistic story that we believe Europe can demonstrate pride in the coming year.
Rabu, 28 Desember 2011
Minggu, 25 Desember 2011
Remembering a remarkable Soviet computing pioneer
Cross-posted with the Official Google Blog
In many parts of the world, today is Christmas—but in Russia and Eastern Europe, which use the Orthodox calendar, December 25 is just an ordinary day. Little known to most, however, it’s also a day that marks the anniversary of a key development in European computer history.
Sixty years ago today, in the Ukrainian capital of Kyiv, the Soviet Academy of Sciences finally granted formal recognition to Sergey Lebedev’s pioneering MESM project. MESM, a Russian abbreviation for “Small Electronic Calculating Machine,” is regarded as the earliest, fully operational electronic computer in the Soviet Union—and indeed continental Europe.
Recently we were privileged to get a first-hand account of Lebedev’s achievements from Boris Malinovsky, who worked on MESM and is now a leading expert on Soviet-era computing.
Turn on captions for the English translation.
Described by some as the “Soviet Alan Turing,” Sergey Lebedev had been thinking about computing as far back as the 1930’s, until interrupted by war. In 1946 he was made director of Kyiv’s Institute of Electrical Engineering. Soon after, stories of “electronic brains” in the West began to circulate and his interest in computing revived.
Initially, Lebedev’s superiors were skeptical, and some in his team felt working on a “calculator”—how they thought of a computer—was a step backward compared to electrical and space systems research. Lebedev pressed on regardless, eventually finding funding from the Rocketry department and space to work in a derelict former monastery in Feofania, on the outskirts of Kyiv.
Work on MESM got going properly at the end of 1948 and, considering the challenges, the rate of progress was remarkable. Ukraine was still struggling to recover from the devastation of its occupation during WWII, and many of Kyiv’s buildings lay in ruins. The monastery in Feofania was among the buildings destroyed during the war, so the MESM team had to build their working quarters from scratch—the laboratory, metalworking shop, even the power station that would provide electricity. Although small—just 20 people—the team was extraordinarily committed. They worked in shifts 24 hours a day, and many lived in rooms above the laboratory. (You can listen to a lively account of this time in programme 3 of the BBC’s ”Electronic brains” series.)
MESM ran its first program on November 6, 1950, and went into full-time operation in 1951. In 1952, MESM was used for top-secret calculations relating to rocketry and nuclear bombs, and continued to aid the Institute’s research right up to 1957. By then, Lebedev had moved to Moscow to lead the construction of the next generation of Soviet supercomputers, cementing his place as a giant of European computing. As for MESM, it met a more prosaic fate—broken into parts and studied by engineering students in the labs at Kyiv’s Polytechnic Institute.
*All photos thanks to ukrainiancomputing.org.
Posted by Marina Tarasova, Communications Associate, Ukraine
In many parts of the world, today is Christmas—but in Russia and Eastern Europe, which use the Orthodox calendar, December 25 is just an ordinary day. Little known to most, however, it’s also a day that marks the anniversary of a key development in European computer history.
Sixty years ago today, in the Ukrainian capital of Kyiv, the Soviet Academy of Sciences finally granted formal recognition to Sergey Lebedev’s pioneering MESM project. MESM, a Russian abbreviation for “Small Electronic Calculating Machine,” is regarded as the earliest, fully operational electronic computer in the Soviet Union—and indeed continental Europe.
Recently we were privileged to get a first-hand account of Lebedev’s achievements from Boris Malinovsky, who worked on MESM and is now a leading expert on Soviet-era computing.
Turn on captions for the English translation.
Described by some as the “Soviet Alan Turing,” Sergey Lebedev had been thinking about computing as far back as the 1930’s, until interrupted by war. In 1946 he was made director of Kyiv’s Institute of Electrical Engineering. Soon after, stories of “electronic brains” in the West began to circulate and his interest in computing revived.
Sergey Lebedev*
Initially, Lebedev’s superiors were skeptical, and some in his team felt working on a “calculator”—how they thought of a computer—was a step backward compared to electrical and space systems research. Lebedev pressed on regardless, eventually finding funding from the Rocketry department and space to work in a derelict former monastery in Feofania, on the outskirts of Kyiv.
Work on MESM got going properly at the end of 1948 and, considering the challenges, the rate of progress was remarkable. Ukraine was still struggling to recover from the devastation of its occupation during WWII, and many of Kyiv’s buildings lay in ruins. The monastery in Feofania was among the buildings destroyed during the war, so the MESM team had to build their working quarters from scratch—the laboratory, metalworking shop, even the power station that would provide electricity. Although small—just 20 people—the team was extraordinarily committed. They worked in shifts 24 hours a day, and many lived in rooms above the laboratory. (You can listen to a lively account of this time in programme 3 of the BBC’s ”Electronic brains” series.)
MESM and team members in 1951. From left to right: Lev Dashevsky, Zoya Zorina-Rapota, Lidiya Abalyshnikova, Tamara Petsukh, Evgeniy Dedeshko
MESM ran its first program on November 6, 1950, and went into full-time operation in 1951. In 1952, MESM was used for top-secret calculations relating to rocketry and nuclear bombs, and continued to aid the Institute’s research right up to 1957. By then, Lebedev had moved to Moscow to lead the construction of the next generation of Soviet supercomputers, cementing his place as a giant of European computing. As for MESM, it met a more prosaic fate—broken into parts and studied by engineering students in the labs at Kyiv’s Polytechnic Institute.
*All photos thanks to ukrainiancomputing.org.
Posted by Marina Tarasova, Communications Associate, Ukraine
Kamis, 15 Desember 2011
New exhibitions at London’s Science Museum
At Google, we’re passionate about finding ways to inspire the next generation of technologists and engineers, and we think museums are a great way to do it. Earlier this year, and again this week we announced how we are supporting science museums internationally through charitable gifts.
Today, one of those museums, the Science Museum in London, gave details of two forthcoming exhibitions supported by their Google grants.
A new temporary exhibition celebrating the centenary of the birth of English mathematician, logician, cryptanalyst, and computer scientist Alan Turing will open in June 2012. Turing formalized the concepts of "algorithm" and "computation" with the Turing machine. The Science Museum’s biographical exhibition will examine Turing’s inspirational (and tragic) story, using objects (including some which have never been on public display), archive material, interactive exhibits, photographs and quotations.
The second is a new permanent exhibition which opens in summer 2014. Situated at the heart of the Museum, Making Modern Communications will explore the history of information and communication technologies. It will tell powerful stories about how these technologies have shaped our world over the last 200 years, showcasing never-before-seen objects and the most advanced multimedia and interpretive techniques.
We’re delighted to be able to support these new exhibitions which will help explain both the birth of modern computing and how that revolution touches all our lives today.
And we’re thrilled that Alan Turing, widely regarded as the father of modern computing and a hero to many of the engineers who work at Google, is finally getting the recognition that his work deserves. This week we also announced support for educational activities at Bletchley Park, where Turing’s code-breaking genius helped shorten the second World War and saved thousands of lives.
We look forward to seeing how these exhibitions will inspire tomorrow’s technologists.
Posted by Peter Barron, Director, External Relations, EMEA
Today, one of those museums, the Science Museum in London, gave details of two forthcoming exhibitions supported by their Google grants.
A new temporary exhibition celebrating the centenary of the birth of English mathematician, logician, cryptanalyst, and computer scientist Alan Turing will open in June 2012. Turing formalized the concepts of "algorithm" and "computation" with the Turing machine. The Science Museum’s biographical exhibition will examine Turing’s inspirational (and tragic) story, using objects (including some which have never been on public display), archive material, interactive exhibits, photographs and quotations.
The second is a new permanent exhibition which opens in summer 2014. Situated at the heart of the Museum, Making Modern Communications will explore the history of information and communication technologies. It will tell powerful stories about how these technologies have shaped our world over the last 200 years, showcasing never-before-seen objects and the most advanced multimedia and interpretive techniques.
We’re delighted to be able to support these new exhibitions which will help explain both the birth of modern computing and how that revolution touches all our lives today.
And we’re thrilled that Alan Turing, widely regarded as the father of modern computing and a hero to many of the engineers who work at Google, is finally getting the recognition that his work deserves. This week we also announced support for educational activities at Bletchley Park, where Turing’s code-breaking genius helped shorten the second World War and saved thousands of lives.
We look forward to seeing how these exhibitions will inspire tomorrow’s technologists.
Posted by Peter Barron, Director, External Relations, EMEA
Rabu, 14 Desember 2011
Protecting intermediaries - and copyright
Earlier today the Court of Rome issued an important decision around ISP liability limitation, copyright and video hosting. It reaffirmed that web platforms are not liable for content uploaded by their users and found - referring to the ECJ ruling in the SABAM case, and the European Union’s E-Commerce Directive - that web platforms do not have to monitor user uploads for copyright-infringing material, nor prevent future infringements by users.
The background to this ruling is a case brought last summer against Google by RTI, a subsidiary of the Mediaset Group. RTI sued Google for copyright infringement because a web portal, hosted on Blogger, was allegedly streaming football matches broadcast on RTI's TV channels.
Today, the Court of Rome rejected RTI’s claim because - following notification to Google - the allegedly infringing content was removed from Blogger. The Court found that any other interpretation would be contrary to the European Union’s E-Commerce Directive.
Today’s ruling is important because it further clarifies the rules on liability online. But it’s also clear that copyright infringement is a serious matter - and its something we take very seriously. We invest heavily in technology to fight piracy; earlier this year we launched four new initiatives to tackle copyright infringement online, including a range of tools to make it easier and faster for rightsholders to report infringing material - and get it removed from our platforms quickly.
It’s important that right holders and intermediaries work together. Without rightsholder cooperation it is impossible for a platform like Blogger to know whether an item has been uploaded with or without a rightsholder’s permission. Today’s decision re-affirms this principle.
Posted by Marilù Capparelli, Italian Senior Legal Counsel
The background to this ruling is a case brought last summer against Google by RTI, a subsidiary of the Mediaset Group. RTI sued Google for copyright infringement because a web portal, hosted on Blogger, was allegedly streaming football matches broadcast on RTI's TV channels.
Today, the Court of Rome rejected RTI’s claim because - following notification to Google - the allegedly infringing content was removed from Blogger. The Court found that any other interpretation would be contrary to the European Union’s E-Commerce Directive.
Today’s ruling is important because it further clarifies the rules on liability online. But it’s also clear that copyright infringement is a serious matter - and its something we take very seriously. We invest heavily in technology to fight piracy; earlier this year we launched four new initiatives to tackle copyright infringement online, including a range of tools to make it easier and faster for rightsholders to report infringing material - and get it removed from our platforms quickly.
It’s important that right holders and intermediaries work together. Without rightsholder cooperation it is impossible for a platform like Blogger to know whether an item has been uploaded with or without a rightsholder’s permission. Today’s decision re-affirms this principle.
Posted by Marilù Capparelli, Italian Senior Legal Counsel
Giving back in 2011
Cross-posted from the Official Google Blog
As the holiday season approaches we thought it was a good moment to update you on some grants we're making to support education, technology and the fight against modern day slavery.
STEM and girls’ education
Science, technology, engineering and math (STEM) open up great opportunities for young people so we've decided to fund 16 great programs in this area. These include Boston-based Citizen Schools and Generating Genius in the U.K., both of which work to help to expand the horizons of underprivileged youngsters. In total, our grants will provide enhanced STEM education for more than 3 million students.
In addition, we're supporting girls’ education in the developing world. By giving a girl an education, you not only improve her opportunities, but those of her whole family. The African Leadership Academy provides merit scholarships to promising young women across the continent, and the Afghan Institute of Learning offers literacy classes to women and girls in rural Afghanistan. Groups like these will use our funds to educate more than 10,000 girls in developing countries.
Empowerment through technology
We've all been wowed by the entrepreneurial spirit behind the 15 awards in this category, all of whom are using the web, open source programming and other technology platforms to connect communities and improve access to information. Vittana, for instance, helps lenders offer loans to students in the developing world who have have a 99 percent repayment rate—potentially doubling or tripling a recipient's earning power. Code for America enables the web industry to share its skills with the public sector by developing projects that improve transparency and encourage civic engagement on a mass scale. And Switchboard is working with local mobile providers to help African health care workers create networks and communicate for free.
Fighting slavery and human trafficking
Modern day slavery is a multi-billion dollar industry that ruins the lives of around 27 million people. So we're funding a number of groups that are working to tackle the problem. For instance, in India, International Justice Mission (IJM), along with The BBC World Service Trust, Action Aid and Aide et Action, are forming a new coalition. It will work on the ground with governments to stop slave labor by identifying the ring masters, documenting abuse, freeing individuals and providing them with therapy as well as job training. Our support will also help expand the reach of tools like the powerful Slavery Footprint calculator and Polaris Project’s National Trafficking Hotline.
To learn more about these organizations and how you can get involved, visit our Google Gives Back 2011 site and take a look at this video:
These grants, which total $40 million, are only part of our annual philanthropic efforts. Over the course of the year, Google provided more than $115 million in funding to various nonprofit organizations and academic institutions around the world; our in-kind support (programs like Google Grants and Google Apps for Education that offer free products and services to eligible organizations) came to more than $1 billion, and our annual company-wide GoogleServe event and related programs enabled individual Googlers to donate more than 40,000 hours of their own volunteer time.
As 2011 draws to a close, I’m inspired by this year’s grantees and look forward to seeing their world-changing work in 2012.
Posted by Shona Brown, SVP, Google.org
As the holiday season approaches we thought it was a good moment to update you on some grants we're making to support education, technology and the fight against modern day slavery.
STEM and girls’ education
Science, technology, engineering and math (STEM) open up great opportunities for young people so we've decided to fund 16 great programs in this area. These include Boston-based Citizen Schools and Generating Genius in the U.K., both of which work to help to expand the horizons of underprivileged youngsters. In total, our grants will provide enhanced STEM education for more than 3 million students.
In addition, we're supporting girls’ education in the developing world. By giving a girl an education, you not only improve her opportunities, but those of her whole family. The African Leadership Academy provides merit scholarships to promising young women across the continent, and the Afghan Institute of Learning offers literacy classes to women and girls in rural Afghanistan. Groups like these will use our funds to educate more than 10,000 girls in developing countries.
Empowerment through technology
We've all been wowed by the entrepreneurial spirit behind the 15 awards in this category, all of whom are using the web, open source programming and other technology platforms to connect communities and improve access to information. Vittana, for instance, helps lenders offer loans to students in the developing world who have have a 99 percent repayment rate—potentially doubling or tripling a recipient's earning power. Code for America enables the web industry to share its skills with the public sector by developing projects that improve transparency and encourage civic engagement on a mass scale. And Switchboard is working with local mobile providers to help African health care workers create networks and communicate for free.
Fighting slavery and human trafficking
Modern day slavery is a multi-billion dollar industry that ruins the lives of around 27 million people. So we're funding a number of groups that are working to tackle the problem. For instance, in India, International Justice Mission (IJM), along with The BBC World Service Trust, Action Aid and Aide et Action, are forming a new coalition. It will work on the ground with governments to stop slave labor by identifying the ring masters, documenting abuse, freeing individuals and providing them with therapy as well as job training. Our support will also help expand the reach of tools like the powerful Slavery Footprint calculator and Polaris Project’s National Trafficking Hotline.
To learn more about these organizations and how you can get involved, visit our Google Gives Back 2011 site and take a look at this video:
These grants, which total $40 million, are only part of our annual philanthropic efforts. Over the course of the year, Google provided more than $115 million in funding to various nonprofit organizations and academic institutions around the world; our in-kind support (programs like Google Grants and Google Apps for Education that offer free products and services to eligible organizations) came to more than $1 billion, and our annual company-wide GoogleServe event and related programs enabled individual Googlers to donate more than 40,000 hours of their own volunteer time.
As 2011 draws to a close, I’m inspired by this year’s grantees and look forward to seeing their world-changing work in 2012.
Posted by Shona Brown, SVP, Google.org
Kamis, 08 Desember 2011
A Big Tent for free expression in The Hague
Google has long worked hard to raise the issue of Internet freedom in Europe. So when the Dutch Foreign Minister Uri Rosenthal took the initiative to host a meeting bringing together foreign ministers from more than 16 countries to the Netherlands, we wondered what could we do to support it.
Our answer was to hook up with the Dutch NGO Free Press Unlimited and host one of our Big Tent events, which aim to bring together corporations, civil society and politicians. We were delighted when both U.S. Secretary of State Hillary Clinton and minister Rosenthal agreed to take part. Our Executive Chairman Eric Schmidt welcomed them to the Fokker Terminal in The Hague. “We are joined in a spirit to fight people who want to shut down free speech," he said. "It makes easy sense for a government to say: 'We don't like that...we're going to censor it'.” The conference, he said, was organised "to make the point that this is not right."
Secretary of State Clinton called on companies to protect Internet freedoms and stop selling technology which allows repressive governments to censor the net or spy on Internet users. She urged corporations to join Google, Microsoft, Yahoo and others in the Global Network Initiative to resist government efforts to impose filtering or censoring requirements. And she called on governments to fight attempts to impose national controls on the net. Any such attempt would contain people in a “series of digital bubbles rather than connecting them,” she said. "It is most urgent, of course, for those around the world whose words are now censored, who are imprisoned because of what they or others have written online, who are blocked from accessing entire categories of Internet content, or who are being tracked by governments seeking to keep them from connecting with one another.”
Minister Uri Rosenthal called for legislation against exports of Internet surveillance material and promised 6 million euros to help Internet activists in repressive regimes. High-powered contributions came from the European Commissioner for the Digital Agenda Neelie Kroes, the Swedish Foreign Minister Carl Bildt, and European parliamentarian Marietje Schaake.
A panel brought together business leaders and prominent human rights activists, including the Thai webmaster Chiranuch Premchaiporn, better known as Jiew, who faces trial over comments posted on her site that were deemed insulting to the monarchy.
The Hague is our third Big Tent (see highlights here), a place where we bring together various viewpoints to discuss essential topics to the future of the Internet. The format seems to be a hit, and we plan to hold more around the world in the coming months.
Posted by Rogier Klimbie, Policy Manager, Amsterdam
Our answer was to hook up with the Dutch NGO Free Press Unlimited and host one of our Big Tent events, which aim to bring together corporations, civil society and politicians. We were delighted when both U.S. Secretary of State Hillary Clinton and minister Rosenthal agreed to take part. Our Executive Chairman Eric Schmidt welcomed them to the Fokker Terminal in The Hague. “We are joined in a spirit to fight people who want to shut down free speech," he said. "It makes easy sense for a government to say: 'We don't like that...we're going to censor it'.” The conference, he said, was organised "to make the point that this is not right."
Secretary of State Clinton called on companies to protect Internet freedoms and stop selling technology which allows repressive governments to censor the net or spy on Internet users. She urged corporations to join Google, Microsoft, Yahoo and others in the Global Network Initiative to resist government efforts to impose filtering or censoring requirements. And she called on governments to fight attempts to impose national controls on the net. Any such attempt would contain people in a “series of digital bubbles rather than connecting them,” she said. "It is most urgent, of course, for those around the world whose words are now censored, who are imprisoned because of what they or others have written online, who are blocked from accessing entire categories of Internet content, or who are being tracked by governments seeking to keep them from connecting with one another.”
Minister Uri Rosenthal called for legislation against exports of Internet surveillance material and promised 6 million euros to help Internet activists in repressive regimes. High-powered contributions came from the European Commissioner for the Digital Agenda Neelie Kroes, the Swedish Foreign Minister Carl Bildt, and European parliamentarian Marietje Schaake.
A panel brought together business leaders and prominent human rights activists, including the Thai webmaster Chiranuch Premchaiporn, better known as Jiew, who faces trial over comments posted on her site that were deemed insulting to the monarchy.
The Hague is our third Big Tent (see highlights here), a place where we bring together various viewpoints to discuss essential topics to the future of the Internet. The format seems to be a hit, and we plan to hold more around the world in the coming months.
Posted by Rogier Klimbie, Policy Manager, Amsterdam
Rabu, 07 Desember 2011
Saluting Europe’s eTowns
It’s often assumed that big cities benefit the most from the Internet, but we believe the net offers giant opportunities to everyone from urbanites to small town residents, farmers and nature lovers in the far-flung countryside. We recently tested this thesis in our first-ever European Google eTown awards, which recognize those areas that had most embraced the web’s potential over the last year.
The results were fascinating—and surprising. Smaller, quirky and plucky towns came out ahead. Scunthorpe, a steel town in the north of England, topped the U.K.’s list. Caen, a town in rural Normandy not far from the D-Day beaches and famed as the home of camembert cheese, came first in France. Salerno, nestled between the Amalfi and the Cilento Coast led the way in Italy and Elbląg, a remote northern town located in the region of 1,000 lakes won in Poland. In all four participating countries, eTown lists included towns of all sizes.
How did we determine our eTown awards? We broke down the U.K., France, Italy and Poland into all of their thousands of towns and then ranked local areas according to the growth in small businesses using AdWords over the last year. The top towns in each country won Google eTown awards.
The results back up recent research identifying the Internet as a main force driving growth throughout Europe. For example, a recent McKinsey report Internet Matters states that 2.6 Internet jobs are created globally for every job destroyed. Separately, the Boston Consulting Group estimates that by 2015 the web will account for 7.3 percent of Denmark’s GDP, 10 percent of the U.K.’s GDP and 5.5 percent of France’s GDP. The net drives growth of both big and small businesses—indeed another BCG report called “Turning Local” (PDF) makes clear that small businesses with a website grow faster than businesses without a web presence.
We’ve seen this ourselves, in the businesses of all shapes and sizes that we encountered as part of our eTown awards. An entrepreneur in Hartlepool in the U.K. sells golf balls online. A Polish programmer runs a data recovery business from Piaseczno. An plumber directs a heating systems company from Vicenza, Italy and a French retailer has reached new scooter customers online in Reims. Online advertising has helped them grow and reach more customers than ever before. When it comes to the Internet, our eTown awards show that anybody, almost anywhere, can boost a business by going online.
Posted by Ben Novick, European Communications Manager
The results were fascinating—and surprising. Smaller, quirky and plucky towns came out ahead. Scunthorpe, a steel town in the north of England, topped the U.K.’s list. Caen, a town in rural Normandy not far from the D-Day beaches and famed as the home of camembert cheese, came first in France. Salerno, nestled between the Amalfi and the Cilento Coast led the way in Italy and Elbląg, a remote northern town located in the region of 1,000 lakes won in Poland. In all four participating countries, eTown lists included towns of all sizes.
How did we determine our eTown awards? We broke down the U.K., France, Italy and Poland into all of their thousands of towns and then ranked local areas according to the growth in small businesses using AdWords over the last year. The top towns in each country won Google eTown awards.
The results back up recent research identifying the Internet as a main force driving growth throughout Europe. For example, a recent McKinsey report Internet Matters states that 2.6 Internet jobs are created globally for every job destroyed. Separately, the Boston Consulting Group estimates that by 2015 the web will account for 7.3 percent of Denmark’s GDP, 10 percent of the U.K.’s GDP and 5.5 percent of France’s GDP. The net drives growth of both big and small businesses—indeed another BCG report called “Turning Local” (PDF) makes clear that small businesses with a website grow faster than businesses without a web presence.
We’ve seen this ourselves, in the businesses of all shapes and sizes that we encountered as part of our eTown awards. An entrepreneur in Hartlepool in the U.K. sells golf balls online. A Polish programmer runs a data recovery business from Piaseczno. An plumber directs a heating systems company from Vicenza, Italy and a French retailer has reached new scooter customers online in Reims. Online advertising has helped them grow and reach more customers than ever before. When it comes to the Internet, our eTown awards show that anybody, almost anywhere, can boost a business by going online.
Posted by Ben Novick, European Communications Manager
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